you can grow your artist project on autopilot with this (Focused Finisher Series pt. 3)

Hate it or not - a key part of being a successful edm producer today lies in your audience and social media.

Label, festivals and venues are not readily willing to work with just anyone.

They need to know that you are;

1. Serious about your music and artist project.

2. Have a loyal and engaged audience that would be willing to come see you play live and genuinely connect with you in real life.

3. A team player and are in this for the long run.

All these 3 can be easily answered by how seriously and the amount of effort you put into your social media.

Sound too simple?

It's not.

If you're putting as much effort into your artist project and brand/social media as you are into your songs - key decision makers notice.

It's a clear indicator that you're serious about your music and NOT a hobbyist who will quit when it gets hard or they don't feel like it.

It's a sign to them that you're also thinking long term and not only looking for a quick buck or easy fame.

These things are important for labels/festivals etc. as it helps them decide if you're worth working with.

Working with you has to be beneficial to grow their brand, their reputation, their business etc.

No one will offer any handouts - so you need to make sure you come bearing gifts.

What you offer to the other party must feel to them more valuable than what they have to offer you.

That's the fundamental of business by the way - exchanging value.

Your loyal audience who will buy tickets, show up, get merch, coat check, food/drinks, come to future events... whatever!

The important thing for decision makers is to see they'll get more from working with you than not.

So now our question is...

What's so valuable that labels and venues want?

There are so many ways to do this but the easiest and best place to start is with "social proof".

You want to prove ahead of time that your music and songs are good via what others say/do with it online ie. social proof.

Things like followers, Spotify streams, Soundcloud streams, YouTube presence etc.

Anything that proves you are serious and not some random hobbyist.

Yes - I know these things are superficial and people should just focus on the music... blah blah!

I understand where you're coming from but we need to learn to be less self centred and adapt to the current landscape and imitate those who are successful today - NOT those from 15 years ago.

How do you create social proof?

You want to tie into your process for finishing songs a method for you to create content from it.

I wish I was next to you so I could highlight how important this is!

There is something called the "Pareto principle".

It says 80% of your results come from 20% of the work you do.

Essentially, your inputs and output are not linear in payoff.

Social media content is like this.

You don't need to have a ton of time or put in a ton of effort to make social media content that works and is sustainable long term.

The 20% of your time you spend on creating content, will result in 80% of your artist project’s success and growth.

They key is to learn the fundamentals of good content, reverse engineer that into your style, artist brand and then put that into your system AKA make it part of your production process!

Networking

The best thing about making content is the amount of doors it opens and people you meet with it.

Over the last 9 months alone, I've met over 2 dozen new people who are leaders in my industry and have started an initial conversation with them thanks to my artist project social media page and content.

Some have 100K+ followers, some have 10K, some have 1K - doesn't matter.

In fact if you're reading this - I've likely DM'd you on Instagram or maybe replied to one of your comments on my YouTube channel.

That's the power of networking and building and audience.

The ability for you to message people with larger followings or key decision makers and actually have them respond back!

It let's you open doors to speak to those who also are doing the same or are in unique positions only those with a real social media presence can reach out to.

That alone is priceless.

It's the thing that changes your life.

Is social media a pain in the butt - yes

Is social media worth it for the long term - 1000% yes!

If I hadn't started my social media back in August 2022, I'd probably still be where I was back then.

Depressed with career expectations and with no way of getting out my 9-5 and pursuing my life long interest in music.

At the time of writing this (8:01 AM) I'd be probably getting ready for work and for my commute.

I'd be reading emails from creators (like you are right now) - searching to see what I can do to start making progress with my music and how I can change my future with my music and artist project.

My entire life has changed since starting social media and becoming a student of the game.

I'm so grateful I had the courage to hit post on my first content idea.

Yes it sucked and I should probably hide those posts...

But keeping them public reminds me and shows others others what's possible when you commit to something and seek the right guidance.

I wasn't special.

I didn't have connections.

I didn't have any background or experience with social media (in fact my, first post on my instagram is literally THE first post I've ever made - anywhere!)

But what I certainly did have, was a ton of fear and worry about what others might say when I start to post content.

But what's worse?

Living a life of regret, knowing you could have done more and had the chances to - but never did?

Or doing everything you can to pursue what you’re constantly drawn to?

To make amazing music,

to share that with other people,

to grow your artist project to crazy heights,

to get on big labels your favourite producers are on,

to play big shows and festivals you are day-dreaming of,

to collaborate with big DJs and artists and to earn a living from it.

To me - the end goal is worth 100x more than feeling safe and ignoring my fears and running away from them.

Next letter, I'm going to dive deeper into mindset on being an EDM producer.

Navigating it effectively to stay in producing for a long time and how to make yourself more inclined to face your fears so you can truly move forward and make real progress with your music.

Peace,

Vig/MA

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